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INTRODUCTION

This course outlines the fundamentals of wine marketing communications and provides the building blocks for
empowering a winery with a set of effective guidelines to get the right marketing communication plan going.

Written and presented by veteran wine journalist and communications specialist, Emile Joubert, this course is based
on relevant practical pointers and advice from the frontlines of real world media experience.


COURSE OUTLINE

Course Schedule

Online: Semester 1 2021 (January to June)

Tuesday 4 May 2021 09h00 to 15h00
Thursday 24 June 2021 09h00 to 15h00

Classroom: Oude Libertas, Stellenbosch

Thursday 18 March 2021 09h00 to 15h00

* Classroom courses subject to COVID restrictions

Course Details

A one-day practical program that will teach you:

  • Persuasive writing techniques
  • Listening and responding to media and market needs
  • Meeting and treating the wine media
  • Knowing what information to send out into the market and how to do it
  • Activating social media effectively
  • Developing a unique and original voice to get your brand heard, seen and tasted
  • Where to put your money and where not to waste your time

 

ASSESSMENT

Certificates of completion will be issued on successful completion of the one-day course and an assignment covering practical examples covered in the course.

 

 

WHO SHOULD ATTEND

This course is aimed at winery public relations personnel and consultants, wine marketing and brand assistants, tasting-room and destination managers who wish to get to grips with the basics of marketing communications, specifically connecting with media.

Age Verification

Are you of legal drinking age?