This course outlines the fundamentals of wine marketing communications and provides the building blocks for
empowering a winery with a set of effective guidelines to get the right marketing communication plan going.
Written and presented by veteran wine journalist and communications specialist, Emile Joubert, this course is based
on relevant practical pointers and advice from the frontlines of real world media experience.
Online: Semester 1 2021 (January to June)
Tuesday 4 May 2021 09h00 to 15h00
Thursday 24 June 2021 09h00 to 15h00
Classroom: Oude Libertas, Stellenbosch
Thursday 18 March 2021 09h00 to 15h00
* Classroom courses subject to COVID restrictions
A one-day practical program that will teach you:
Certificates of completion will be issued on successful completion of the one-day course and an assignment covering practical examples covered in the course.
This course is aimed at winery public relations personnel and consultants, wine marketing and brand assistants, tasting-room and destination managers who wish to get to grips with the basics of marketing communications, specifically connecting with media.