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December Newsletter

The Wonder of Wine

 

Despite the curse of COVID-19 lingering in our midst as we approach the festive season, the Cape Wine Academy is excited to welcome a new year with great plans and prospects in pursuit of bringing you closer to the wonder of wine.

The firm nudge towards blended platform learning has become almost second nature with all of the theory exams this November written online. We offer a range of online and contact options for our various courses and now include wine varietal kits in our Virtual South African Wine Course for distance tutored tastings.

In response to the meteoric rise of digital marketing and direct to consumer online sales, we are also thrilled to introduce a new one-day Wine Marketing Communications Course. The course covers the basics of email marketing, PR and social media and the content is packed with practical tips and advice on how to optimise all platforms available for effective integrated marketing communications. The first session will take place in January and will be lectured live online.

What a rollercoaster year it has been, although even the fiercest storms run out of rain eventually. The future is looking bright as we raise a glass to all of our students, tertiary learners, lecturers, Cape Wine Masters, industry partners and wine-loving friends who have supported and cheered on this new generation of the Cape Wine Academy. Thank you!

Let’s be safe and support the SA wine industry responsibly – please stay on the right side of wine this festive season. Wishing you and your nearest and dearest all the health and happiness in the world – may your glass overflow with the joy and wonder of fine Cape wine this Christmas!

All good Christmas things

Heidi Duminy
Cape Wine Academy Principal

 

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