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| Corporate
Wine Events |
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| Create
a unique wine tasting experience for
your clients or staff or let us tailor
your wine and food menu. Corporate
Wine Events |
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Wine
and Wine Tourism Marketing Course
Cost:
R7,500 per delegate
Book Now: Click
here |
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| The Cape
Wine Academy, in partnership with
Enterprises Dynamics,has developed a 3-day
training programme in Wine and
Wine Tourism Marketing. Marketing
wine is becoming increasingly competitive
worldwide and the need for enhanced skills
is crucial for individual producers and
the industry as a whole.
Course overview
Traditionally the wine industry has been
characterised by a production mindset
rather than a marketing orientation.
In the wine value chain, however, excellence
is not only required in viticulture and
viniculture, but also in the establishment
of sought-after wine brands and their
successful pricing, distribution and communication.
This programme in Wine and Wine Tourism
Marketing aims to equip participants with
the skills required to function optimally
in competitive local and international
wine markets of today.
This includes the marketing of
wine as a product and a brand,
and its associated experiential tourism
offerings.
Who should
do the Wine and Tourism Marketing Course?
» Managers and owners of wine and
wine tourism businesses.
» Marketing, product and brand managers
in the wine industry.
» Managers of cellar door operations
and brands destinations.
Course duration
Three-day training programme.
Course Venue
On enquiry.
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