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| Two
Oceans on a roll in the US |
| |
| A
listing by the leading Four Seasons hospitality
group contributes to the growth of South
African wine brand, Two Oceans, in the imported
wine sector. Two Oceans Chardonnay will
be offered across 25 establishments in the
US and Caribbean. |
| |
SOUTH
AFRICA, WESTERN CAPE, 8 NOVEMBER 2011 -
Popular South African wine brand Two Oceans
is not only currently trending ahead of
its competitors in the US imported wine
sector, but it has just been given another
boost thanks to a listing by the leading
Four Seasons hospitality group. Two Oceans
Chardonnay, sold to patrons by the glass,
and on the menu for all catered events,
will be offered across 25 establishments
in the US and Caribbean for the next 24
months.
Already the top-selling South African wine
range in Canada and a major player in Sweden
and other Scandinavian countries, in the
US, AC Nielsen data shows the brand recording
year-on-year sales volume growth of 29%
for the 13 weeks to September 17, 2011,
compared with the 1,4% decline of the imported
dry table wine sector as a whole for the
same period.
Globally, the brand continues to hold its
own, despite the recession, says international
marketing manager Jackie Olivier.
“Two Oceans has managed to defy the
downturn in many major markets thanks to
its compelling value offering. It is also
backed by strong eco-credentials. All the
grapes sourced for the range are accredited
by South Africa’s Integrated Production
of Wine (IPW) for sustainable wine-growing
and winemaking practices. The wine will
soon be sold exclusively in light-weight,
fully recyclable 350-gram bottles in line
with our commitment to lightening our impact
on the planet. By reducing bottle weight
from the original 460 grams, we shall be
saving the equivalent of 120 kgs of |
 |
carbon equivalent emissions for
every 1 000 bottles produced. These
light-weight bottles will also feature
biodegradable labels, inks and adhesives
and they will be packed in biodegradable
cartons.”
All Two Oceans wines from the 2010
vintage carry the Sustainable Wine
South Africa (SWSA) seal, backed
by a sophisticated tracking system
in which bottle contents can be
traced back to source at every stage
of the supply chain to confirm the
integrity of their production.
Olivier said the Two Oceans relationship
with Four Seasons was particularly
apposite, given the hospitality
group’s involvement with the
environment. |
Four Seasons
Hotel Los Angeles at Beverly Hills
|
“In South Africa, we support
the WWF Southern African Sustainable
Seafood Initiative (WWF SASSI) that
helps to improve the conservation
status of overexploited seafood
in local oceans, while Four Seasons
supports the sea turtle conservancy
in the area near Nevis, their breeding
ground in the Eastern Caribbean.
Our switch to light-weight bottles
is reducing our carbon emissions,
while Four Seasons has embarked
on a campaign to plant 10 million
trees in 34 countries to offset
its carbon emissions.”
The internationally marketed wine
brand is not only well supported
in Canada and much of Scandinavia
but is coasting on a wave of popularity
in China, |
Four Seasons
Resort Hualalai at
Historic Ka'upulehu
|
Hong Kong, Malaysia and New
Zealand. In India, for example,
it is listed by some of the
country’s highest profile
hotels, restaurants and clubs,
as well as a range of prominent
retail chains and is available
in most of the major and second-tier
cities across the country.
In the US, the brand is represented
by Aveníu Brands. Amongst
Two Oceans retail stockists
are Publix, Beverages &
More, Walgreens, Whole Foods
and Costco, while other hospitality
chains offering the brand
include Marriott, Sheraton,
Holiday Inn, Ramada and Radisson.
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