Fleur du Cap is living up to its mantra “Inspired by Nature” in an innovative new eco-friendly way, by becoming the first wine producer to print on actual seed paper for its promotional neck-tags. Instead of simply being tossed away after reading, the neck-tags, embedded with rocket and basil seeds, can be planted as is to start a herb garden.

Now you can buy one of Fleur du Cap’s many award winning wines carrying the seeded neck-tag and watch your herb garden grow. Simply plant the entire Fleur du Cap neck-tag under a thin layer of moist soil in a self-draining pot and place it in a warm, sunny spot.

Be sure to keep the soil damp and you will soon have your very own rocket and basil patch. Once they have sprouted try pairing Fleur du Cap's white wines with a pear, walnut and rocket salad, or complement one of their reds with a quick Spaghetti Bolognese, topped with fresh basil.

Fleur du Cap wines owe their great complexity and abundant yet subtle flavours to the varying vineyard sites and unique terroir of the Cape Floral Kingdom - the smallest yet richest of only six such plant kingdoms in the world.

Die Bergkelder, the famous mountain cellar in the heart of Stellenbosch where Fleur du Cap wines are crafted, lets nature take the lead allowing the full expression of the vine to emerge through minimal human intervention.

Fleur du Cap’s ultra-eco-friendly neck-tag campaign is part of a country-wide, in-store promotion in leading outlets during March and April with a full garden make-over to the value of R30 000 up for grabs. So be sure to watch out for the seeded neck-tags on Fleur du Cap wines and if the big garden makeover prize eludes you, you can still start your own herb garden!

- Supplied.